Victor Grünbaum or Gruen (1903-1980) was an architect born and brought up in Vienna. When Germany annexed Austria in 1938, he emigrated to the United States. Arriving in New York he changed his name to Gruen from Grünbaum and started to work as a draftsman. He designed the first suburban open-air shopping facility called Northland Mall near Detroit in 1954. After the success of the first project, he designed his best known work for the owners of Dayton Department stores, the 800,000-square-foot (74,000 m2) Southdale Mall, the first enclosed shopping mall in the country in Edina, Minnesota. Opening in 1956, Southdale was meant as the kernel of a full-fledged community. The mall was commercially successful, but the original design was never fully realized, as the intended apartment buildings, schools, medical facilities, park and lake were not built. Because he invented the modern mall, Malcolm Gladwell, writing in The New Yorker, suggested that "Victor Gruen may well have been the most influential architect of the twentieth century."
“Greun Transfer”, named after Victor Gruen, describes that split second when the mall's intentionally confusing layout makes your eyes glaze and your jaws slacken... the moment when you forget what you came for and become impulse buyers.
In other words, the Gruen transfer is the moment when consumers respond to "scripted disorientation" cues in the environment. Spatial awareness of their surroundings plays a key role, as does the surrounding sound and music. The effect of the transfer is marked by a slower walking pace.
“The Gruen Transfer” is an Australian television program focusing on advertising, which debuted on ABC1 on 28 May 2008 and has run for three series. The program is hosted by Wil Anderson with a panel of advertising industry experts.
The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history. The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain. Lets see when it is taken up by the Network18 group.
Here is an example of the Ads shot for this program.
Saw this interesting advertisement of "Megamind" a new movie on Farmville....
Innovative...
While a very simple link on your Farmville page leads to this Megamind page, it simply creates the much needed awareness just before the launch of the movie... shows how important Internet and the games are, to drive audiences
Genomics is the study of the genomes of organisms. The field includes intensive efforts to determine the entire DNA sequence of organisms and fine-scale genetic mapping efforts...
Corporate is a very complex organism and here is my attempt to bring out genetic facts about everything that makes a corporate environment, from corporate culture to media and from advertising/marketing to Automobiles...
