AVATAR - Raising the bar

At the last minute I managed to lay hands on the Premiere passes for one of the most awaited movies this year - Avatar. Having reached the star studded gliteratti on time, only thing on my mind was to screening of the movie. A long wait finally paid off with a satidfying experience of mind boggling special effects, gret art direction and the genius of James Cameron. He has raised the bar, by far, from any other movie launched this year.

The Brand called SRK

Recently Dish TV unveiled a new logo. a new TV campaign and above all a new SRK... Revolving around the theme of "bringing home happiness" (Ghar Ayee Zindagi) the ad revolves around a much quieter SRK who is playing a role of a father or grandfather as a silent spectator to DISH TV spreading its magic. SRK has been a a sales man, he has been selling every brand he has endorsed, in every forum possible. Suddenly making him sit quite as just another element of the campaign is a gross under utilisation of his talent - selling.

I would vote this ad as an ITDW - Idea that didn't work....