Recently Dish TV unveiled a new logo. a new TV campaign and above all a new SRK... Revolving around the theme of "bringing home happiness" (Ghar Ayee Zindagi) the ad revolves around a much quieter SRK who is playing a role of a father or grandfather as a silent spectator to DISH TV spreading its magic. SRK has been a a sales man, he has been selling every brand he has endorsed, in every forum possible. Suddenly making him sit quite as just another element of the campaign is a gross under utilisation of his talent - selling.
I would vote this ad as an ITDW - Idea that didn't work....
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