Lipton has come out with a new viral with www.stay-sharp.in... A monstrous jigsaw puzzle....
As they call it... the "World’s Largest Online Collaborated Jigsaw Challenge". It invites people to solve giant jigsaw online and Users need to register themselves
The puzzle consists of 25,000 pieces, which are further broken into 1,000 parts with 25 pieces each. Visitors have to solve one or more of these 1,000 parts each time they log on. The top five users stand to win Apple iPhones.
The project is a brainchild of Ogilvy Action and OgilvyOne in a collaborative project.
1 comment:
This gigantic online jigsaw would have been such a perfect fit for a certain 'BIG' umbrella brand... if only their agency had thought of it first! Hmmm... 'O&M' will keep coming up with such cool executions but will 'M' also wake up?!!
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