In 2007, courier company Deadline Express treated their New Zealand patrons to a particularly evocative outdoor advertisement. It was a $14,000 billboard that featured a timer counting down to when it would blow up, proving "when Deadline Couriers gives you a time, they actually mean it." (courtesy: Gizmodo)
Monday, March 16, 2009
Exploding Outdoor Ad
In 2007, courier company Deadline Express treated their New Zealand patrons to a particularly evocative outdoor advertisement. It was a $14,000 billboard that featured a timer counting down to when it would blow up, proving "when Deadline Couriers gives you a time, they actually mean it." (courtesy: Gizmodo)
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1 comment:
What a superb, straightforward, innovative, clutter-breaking demonstration of a brand promise! Blew me away!
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