Society Activations is an old concept but doing it innovatively will enhance your chances of making a successful one... Wile the clear objectives are to create awareness about new offers, drive sales through focused channel and create TOM amongst more no's of household. The typical activity would be to get a Canopy/Umbrella installed in the premises at 
residential societies and place 1 or 2 promoter per residential society. You would essentially get a platform for Direct interaction with the customers and an opportunity to do a Door to Door leaflet distribution. To add that additional flavour and increase your effectiveness you could do the following:1) Identify a specific day - such as the Independence day, republic day, Diwali, Christmas etc where the society anyways does a lot of activity... offer to extend your help to do the activity professionally, put in a magic show or games to involve the society and then finally do the same activity you would have done...
2) Engage a local radio station who will go to these societies with you and involve the residents through their programs... the idea of your voice being heard on air is very enticing...
Just doing these things would give you a guaranteed increase of 25-50% more revenues than what you would have targeted otherwise...
No comments:
Post a Comment