While it would be ok to tell you weight in public in India, It would probably be short of blasphemy in Europe to reveal your weight in public... and this AD does exactly that... This Innovative Outdoor Ad for a gym, Fitness First, in Rotterdam (Netherlands) reaches your pocket via the embarrassment route. A scale in the seat displays your weight in public and while you are caught unaware, people around might have a good laugh... It probably would work against the Gym, as once bitten twice shy, a person would never trust the company who tres and humiliates you in public... nevertheless a great idea...
Monday, March 16, 2009
Innovative Outdoor... weighing your embarassment
While it would be ok to tell you weight in public in India, It would probably be short of blasphemy in Europe to reveal your weight in public... and this AD does exactly that... This Innovative Outdoor Ad for a gym, Fitness First, in Rotterdam (Netherlands) reaches your pocket via the embarrassment route. A scale in the seat displays your weight in public and while you are caught unaware, people around might have a good laugh... It probably would work against the Gym, as once bitten twice shy, a person would never trust the company who tres and humiliates you in public... nevertheless a great idea...
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