One of our core objectives in any promotion plan is to Ensure brand awareness in media dark and rural areas across the nation. This means going to grassroot levels in villages and ensure understanding of the product (with the help of product demos and literature) and communicate key features and benefits of your product. The first step is to prioritize markets, based on Buying power, Per capita income, agricultural output, Density of the population, Village / market population and Weekly markets then the next step is to further drill down and target based on primary parameters - Chief earner of the family, Working / non working male, and secondary parameters - Influencers, Kids, housewives and Others in the society (like Doctors, Sarpanch, etc.)... The next step is to put the activity list in place such as creating awareness through Touch and feel, doing Cross Promotions and finally Retail seeding...
The right place to get all this done is at public places such as Haats, Chaupals, Homes, C-operative societies, Banks, Kisan kendras, Mandies, Bus stand and Gram panchayats.
Another area of work would be in Strategic alliances for product placement, demonstration and selling through co-operative societies and professionally managed units like ITC E-Chaupal, Mahindra Kisan Kendras, Godrej Aadhar, Haryali etc. Farm equipment companies and Commodity exchange companies like Multi Commodity Exchange, National Commodity and Derivatives Exchange Ltd. Pesticide and fertilizer companies are another good organisations to work closely with and work out rural marketing programs based on strategic alliances.
Finally to put the icing on the cake the marketing company can look at basic Interactive AV van activity, to activity Kiosk to Rural folk media (puppet shows etc) and StaticWall painting....
Keeping these basics in mind would enable you to reach your desired audiences in India at grass root level....
The right place to get all this done is at public places such as Haats, Chaupals, Homes, C-operative societies, Banks, Kisan kendras, Mandies, Bus stand and Gram panchayats.
Another area of work would be in Strategic alliances for product placement, demonstration and selling through co-operative societies and professionally managed units like ITC E-Chaupal, Mahindra Kisan Kendras, Godrej Aadhar, Haryali etc. Farm equipment companies and Commodity exchange companies like Multi Commodity Exchange, National Commodity and Derivatives Exchange Ltd. Pesticide and fertilizer companies are another good organisations to work closely with and work out rural marketing programs based on strategic alliances.
Finally to put the icing on the cake the marketing company can look at basic Interactive AV van activity, to activity Kiosk to Rural folk media (puppet shows etc) and StaticWall painting....
Keeping these basics in mind would enable you to reach your desired audiences in India at grass root level....
No comments:
Post a Comment