CARE – the concept
About Channel Academy: Over the Last 15 years of Channel evolution, channels have undergone an unstructured growth with an absolute lack of standards. While there has been a vendor specific effort in certain areas, the holistic growth has been boosted in some areas, while grossly stunted in other areas. Education will be the primary driver that will push the evolution of channels, and thus the IT economy to the new levels that we all strive for.
CRN in US has seen and experienced this and have invested resources to educate channels while empowering them with the right amount of skill sets to be ready challenges of tomorrow while rectifying the errors of yesterday. The institute for partners Education and Development (IPED) is their initiative to empower the channels through education.
OBJECTIVE: “To Create an educational platform for channels to provide insight & understanding about relevant business dynamics influencing their business”
The Channel Academy is committed to empowering information technology companies (channel partners) with insight and a complete understanding of multi-tier sales models—information that will shorten their learning curve, enabling vendor companies to develop, deploy and execute on channel strategies and programs that will drive their revenues, and thus the economy.
This would entail providing information, insight and knowledge to strengthen the IT products supply chain.
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The On ground events was one of the most satisfying and this was a combination of Rural marketing. Over a 2 year period we visited some 150 B, C and D class cities and townships explaining our audiences on how to do better business...
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