Tuesday, February 24, 2009

Creative Design Tour

One of the interesting, content rich events I had designed for the design Community.
This was an event designed for the Design Community and The design community, by nature of its profession, has always relied on high end computing technologies. Be it storage devices, imaging solutions or display devices, they have always challenged the limits and consequently given a significant boost to drive their growth.
The design community in India is largely unorganized; the only internationally recognised association for Indian designers being the Indian Graphic Designers Forum, based in Mumbai. Therefore addressing this community is a major challenge because of dearth of platforms.
However, there are some players like Adobe and Macromedia who are making constant efforts to reach out to this community and build better relationships with them. Adobe’s seminar workshop across the nation, where they address over 100 designers is a good instance of their effort.
The Creative Design Tour: The turning point for contemporary designers Recognising the fact that there aren’t ample platforms addressing this important community with ever growing technological requirements, Digit—India’s leading technology magazine has entered into a strategic partnership with Adobe and devised a co-branded event —The Creative Design Tour.
This event will not only impart workshops on Adobe’s latest suites but share insights on key technologies like storage, imaging and display which are imperative to the designers of today.
The event was targeted towards the following target audience, who has to qualify in order to participate in this event:
- Creative Directors
- Art Directors
- Studio Managers
- Graphic Designers
- Creative Technology Managers
- Print Production Managers

the three prominent speakers for the three events in Chennai, Bangalore and Mumbai respectively were:

Mr. Madhu Krishna, CEO, Creative Director, Signet

Sudarshan Dheer - the doyen of corporate design (identity programmes, communication projects, literature, packaging and Signage Systems), established Graphic Communication Concepts, his own design workshop, in 1974.

Deepak Joshi, Creative Director, Euro RSCG

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