CRN Channel Awards

The CRN Channel Awards still runs successfully as an award for the last 9 years and was instituted in 2001 to recognize dynamism and innovation in the IT channels business and to set a definitive benchmark of performance for resellers, system integrators and entrepreneurs. This will be one-of-a-kind event, which was reinforce CRN’s commitment to foster the growth of the channel community by rewarding the resellers for their untiring efforts at the servicing the computing market. Seagate was the funding sponsor for the event.

The CRN Channel Awards resonated with strong belief that a company’s survival largely depends upon how effectively it differentiates itself and how successful it is in creating meaningful strategic alliances to provide a value-for-money proposition to it’s clients. It is an effort toward recognizing the fabulous work done by you over the years.

Advisory Panel for CRN Channel Awards 2002 included....
Mr. Sanjeev Keskar - Country Manager, AMD
Mr. Princy Bhatnagar - Business development manager, Consumer Div., HP
Mr. P.G. Kamath - Vice President Marketing, Ingram Micro
Mr. Shirish Joshi - Channel Manager, CISCO India and SAARC
Mr. Hirak Mukherjee - Cross Industry Cluster, IBM India
Mr. Anil Jagasia - CEO, Savex Computers

Audit and Selection process:
For the CRN Channel Award audit and selection process we appointed TNS Mode (Agency for NRS – India’s largest media related study). The following phases are involved in the selection process:
Phase 1: Screening through Forms Filled by Resellers
Getting the reseller, VAR and Sub distributors to fill up the entry form and be screened with criteria like revenue, number of years in business, sustained growth, product mix, regional spread, vendor certification and customer base.
Phase 2: Distributor Evaluation
After the entries were filtered in the first phase, the distributors were called upon to evaluate the entries on criteria such as credit worthiness, service facilities, vendor certification, participative ness, business ethics, product spread and innovations.
Phase 3: Consumer Evaluation
After phase 2 the research agency went to the specified customers and evaluated the remaining entries on criteria’s like product knowledge, purchase guidance, selling approach, after sales service, product information, attitude and sustained buying.

Categories
Resellers – Metros (4) and Dev Markets (4) - Region wise – 8 Awards
VAR - Region wise – 4 Awards
Sub-Distributors - National – 1 Award
Best VAR – Enterprise Networking – 1 Award
Best VAR – Enterprise software – 1 Award
Best Corporate Reseller – 1 Award
Outstanding contribution to IT Channels - Editorial Choice Award – 1 Award