Icons of Trust

This was my second Research based project after CIA- CRN Industry Audit though much focused on the service aspect of a brand... while typically we were focusing on product testing that gave small term product performance and reliability, the true test came when we actually asked over 10000 respondent on their views of the products that we tested so far and then came a different view... while certain products were goo on short term, performance-wise, they really did not stand the challenge in terms of reliability.

Two rounds of Icon of trust were done in 2004-2005... but after the team left (Sumod and me), the following teams were unable to carry the activity forward....

The results were published in the Jan 2004 and Jan 2005 issue of Digit.

Some of the companies that still refer to this award are:

Samsung: http://210.118.57.197/in/products/harddiskdrives/award/index.htm
Intex: http://www.intextechnologies.com/industry_recognition.html
Lenovo and a lot more....