Contest Carnival

One of the interesting innovations that we worked on was the contest carnival, it not only created a lot of excitement with our readers but also created a lot of buzz with our advertisers.

A new section was introduced in the magazine. This was a once-in-a-quarter feature that had lots of contests (about 15 of them), and would tease & challenge our readers through various kinds of fun-filled, participative game-based contests. These contests will be tied in from magazine to the website, and responses will be available with the click-of-the-mouse!
This is how the contest was detailed out for the advertiser......
Each contest will have a double spread layout (check the images). The design and presentation will be absolutely top-of-the-line keeping with the Digit style. Each layout will essentially have four major parts—
* The naming—Client will be given branding right from the name of the contest. An example could be “The Digit-Canon printing contest”.
* The left-band—Product photograph with a write-up will be presented in this band. It will be approx. of one column size. If the product review is available from immediate back-issues of Digit, we will carry that.
* The right-band—This is the most-innovative part of these contests. Three to four key questions, that the vendor wants to answer or opinion from the end-user will be carried here in questionnaire format. Answers to these questions will be compulsory part of participating in the contest. These will be invaluable from the vendor point of view, as a true-pulse of the market can be found out through this simple exercise.
* The Center part—This is where the contest / game will be detailed, along with the terms and directions to go to the ZDNetIndia site.