Most Admired Company

The Most Admired Company was decided on the following parameters:

1. Product quality &reliability


2. Price competitiveness


3. Profitability and margins


4. Product availability


5. Post-sales support


6. Presales/ marketing support


7. Channel certification and training program
   
   Product Categories
   The most admired company is be decided across 19 product Categories
   Microprocessors
   HDDs
   ODDs
   Multimedia Speakers
   Input devices
   Monitors
   Printers (Inkjet)
   Printers (Laser)
   Motherboards
   PCs
   Low end Networking (Modems and NICs)
   Notebooks
   UPS
   Scanners
   PC/ UnixServers
   High End Networking (Routers, Switches, RAS and Hubs)
   Database Software (RDBM?s)
   Antivirus
   Cabling
   
   Methodology
   
   The research study for the Most Admired Company stretches across 15 metros and 35 towns covering a sample size of over 2000 channel partners in India.
   
   The entire survey is a three-part study:
   
   Part A: An initial survey with 75 channel partners (30 resellers and 20 solution providers) from all over India to identify the parameters and the weightages that most effect the channels.
   
   Part B: Capture the most prominent vendors in the respective product and services categories. Here 300 channel partners (200 resellers and 100 solution providers) from all over India were involved to identify the top players in that segment.
   
   Part C: The final survey that goes to 2000 respondents (1400 resellers + 600 SPs) who will be interviewed (by telephone) based on the detailed questionnaire.