In my first few months at Jasubhai Digital Media in early 2000, one of my first interesting assignments was to create awareness for the company as a whole as a brand that offers solution in the digital space - in print, online and multimedia...
The team was by Sandip Maiti and we worked on the concept of a seminar cum newsletter series that targeted all Advertising agencies and advertisers who should know the true potential of the new medium... Events was majorly driven by Suneel Yadav and I drove part of the event and the newsletter....
A Forum was to analyze and debate the marketing challenges and opportunities created by technology trends. A day long immersion session to soak in the marketing mantras of the technology age. A coming together of business professionals and marketing gurus - thought leaders in Technology Marketing to share and exchange ideas. A meeting of minds.
Marketing 2.0 s a series of seminars, that dwelled on the different facets of Technology Marketing. Because Technology has heralded change. A different kind of revolution is happening in the digital marketplace. This is a new age with a new breed of customers driven by hot technologies, there's a new approach to innovative technology brands, new ways of assimilating info, new ways of finding a customer and new ways of communicating.
Marketing 2.0 was where one could imbibe the latest & greatest of marketing information technology products and services to the digital generation. Where one will connect with the technology marketing community and absorb some of the biggest success stories in this field.
We got on big names like the late Shunu Sen, Kiron Kasbekar, Arvind Sampat, Ajay Chandwani, V Ramani, V Ramakrishna, Madhusudan Reddy, Santosh Desai, Karthi Marshan, Navroze Dhondy and Sohail Seth who put forth ideas on the new medium that would form challenges...
The team was by Sandip Maiti and we worked on the concept of a seminar cum newsletter series that targeted all Advertising agencies and advertisers who should know the true potential of the new medium... Events was majorly driven by Suneel Yadav and I drove part of the event and the newsletter....
A Forum was to analyze and debate the marketing challenges and opportunities created by technology trends. A day long immersion session to soak in the marketing mantras of the technology age. A coming together of business professionals and marketing gurus - thought leaders in Technology Marketing to share and exchange ideas. A meeting of minds.
Marketing 2.0 s a series of seminars, that dwelled on the different facets of Technology Marketing. Because Technology has heralded change. A different kind of revolution is happening in the digital marketplace. This is a new age with a new breed of customers driven by hot technologies, there's a new approach to innovative technology brands, new ways of assimilating info, new ways of finding a customer and new ways of communicating.
Marketing 2.0 was where one could imbibe the latest & greatest of marketing information technology products and services to the digital generation. Where one will connect with the technology marketing community and absorb some of the biggest success stories in this field.
We got on big names like the late Shunu Sen, Kiron Kasbekar, Arvind Sampat, Ajay Chandwani, V Ramani, V Ramakrishna, Madhusudan Reddy, Santosh Desai, Karthi Marshan, Navroze Dhondy and Sohail Seth who put forth ideas on the new medium that would form challenges...
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