New CRN

In 2002, 1 year after I started working with CRN, I was grappling with quite a few challenges. To start with, the editorial costs needed to be controlled, then the cost of production and finally the need for a new design more contemporary and needed a magazine rather than a tabloid look. We eventually came up with a new size, unqiue for a magazine, but it did three things...

1) While the magazine was longer than a regular magazine, but gave a feeling of a tabloid.

2) The magazine size reduced the number of words per page hence increasing the number of pages with the same number of stories.

3) The design adapted was the international designe adopted from CRN-USA

4) The magazine shifted from printing on sheetfed to web offset

5) Center pinning changed to perfect binding giving it a more wholesome look and changed perception of our reader

6)Also with the larger objective in mind to segregate the magazine content from the website content. the website and the newsletter was now very newsy and the magazine had to be given a analytical and feature-ish look...

the new design worked wonders...