One of the interesting mobile projects was to with integration of an international dating platform with MTV and garner revenues for both on MTV and us.
One of Coruscant partners, AIRG has a dating platform, Mon Ami... the platform can be customised to the level that the user in India feels that he/she is actually on a MTV platform...
MTV had an existing property Loveline that fit perfectly into the property and hence the birth of a new property "MTV Loveline", a dating platform for the youth.
I never stayed long enough with the company to know the success of the property. But the property did go live on MTV for a brief period in 2005, till the entire team changed there after...
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