This was an interesting project in 2002, when we had the opportunity to bring a lot of advertisers together at the same time give an unique proposition, that ensured each advertiser got exclusive audience to the entire channel community... thus came the Technology year book which later on carried on for 3 more issues...
the technology year book was a reference guide for channel partners that updated a person on the latest developments on a specific technology. each section was open for sponsorship from an advertiser with strips and full page advertisements.
Close to 20 top IT advertisers, each leaders in their old technology participated in the year book.
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