When a magazine is already established for the last 8 years and has been following a set design pattern, sections, photography and writing style, then inertia takes on and people who are passionate about what they built over the last 8 years will defend it with the zeal of mother protecting her young ones... well that's what i felt when i was given the project of getting the magazine redesigned... GV Sreekumar from IDC, IIT powai was given the task of redeig, but an even bigger task was to convince the edit team about the necesity to change the design... thats where passion countered logic and aesthetics to form my stiffest competition to change....The magazine saw the light of the day on Jan 2006...
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