Seagate was a leader in HDDs right through the 2000 to 2002 period with over 80% market share... any amount of additional ATL did not give them additional mind share or market share. with impending competition, the threat loomed larger on loosing market share...CRN proposed this innovation as an opportunity for the company to maintain their leadership position educating the channels on the management aspects of a channel business...
The series ran from a year and at the end we ran a research on the effectiveness which threw the following results:1) Post Awareness and exposure level of the series up from -- 84% (first level) to 88% (second Level)
2) Readership 59%
3) SLS is perceived as a tool for betterment of channel business and gain competitive advantage
4) 60% Resellers perceive this a gives better value than ads.
5) 45% would like to read similar articles in future.
No comments:
Post a Comment