Samsung in the year 2000 was one of the dominant players in IT products in CRT Monitors and was looking at entering HDD market and the laser printer and was on the verge of launching LCDs... the challenge was to establish a mechanism to maintain market shares and find acceptance for their new products. While consumer push was active through ATL and ground activations, one of the key activities was to create a push through the distribution channels in the form of a regular communication tool that informed them about schemes, new products, existing product benefits over competition and influencing consumer psyche..
Samsung continued this activity for 2 years.. a testimony to be satisfied with the results and prove the success of the activity
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