We started the crn-india online project in 2002, when we wanted to give an alternative medium for daily updates to our audience - the channel partners. The idea was to offer news as it happens on a daily basis and shift the magazine to a higher platform of features, research and analysis. This subsequently also meant we redesigned the magazine to suit the above.
CRN online Strategy
CRN has been a brand primarily focusing on the Magazine and events medium. At this stage Online is one such medium, which is very important to gain mind share and at the same time educate the people on what is essential for their betterment in business.
Why is it important to have an online presence?
An online presence gives our readers the following advantages:
a. A ready source of information for any time reference from anywhere around the world
b. It is an effective medium to get better mind-share with our readers
c. It helps us use the online space to do more projects that is not limited by print space. In short gives more flexibility for brand extensions and editorial projects
d. The newsletter and subscriber services are very effective as a medium to influence readers to cross leverage of the print, events and online mediums.
e. The newsletters and other subscriber services give an advantage and an additional source of revenue.
CRN Online:
A) Current CRN Website:
The magazine content is uploaded on the website on the 1st and 15th of every month respectively for the respective issues.
B) Content related Services to be added:
This is one new service that would require a dedicated one-person team to source, file, upload and send newsletters on a daily basis. The sources of information for this would be:
1. Breaking News: The news in short or details, which will be of prime importance to partners but can only read it in our regular issues in detail but should get a brief idea before it comes out in print. On an average we get around 5 such articles in a fortnight.
2. Press Release and contributed articles: We get about 30 press releases every fortnight. It will be up to the online editor to decide and post at least 10 to 15 related articles every fortnight.
3. Channels Academy: VAR business, CRN Online and our internally contributes articles are a great source to have this content online.
4. Research: Our CIA and other regular research and survey that we conduct have a wealth of information that can be mined and put online. This information could have an option to be printed in our regular issue.
C) Community Services
1. Directory Services: We put our audited list of resellers online and give the process in which this is done. It not only encourages other resellers to avail this service free of cost, but also creates a buffer for our future awards projects and enrolls these guys into CRN.
2. e-Profile: Gives an opportunity to resellers to have a small web-page online.
3. Discussion Forums: This needs to be planned but essentially invites a selected few people to come online and discuss issues related to channels with a few industry leaders.
D) Subscriber services:
1. Newsletter: We currently have a database of around 6000 this needs to be extended to about 10000 or so to make it a very effective tool.
2. Subscription Services: these are a host of services extended to our regular readers and includes:
a. Renewals and address changes
b. Back issues
c. Email services
d. Reprints
e. Cancellations
f. Conferences and Seminars
g. Advertising services
The service was a huge success....
CRN online Strategy
CRN has been a brand primarily focusing on the Magazine and events medium. At this stage Online is one such medium, which is very important to gain mind share and at the same time educate the people on what is essential for their betterment in business.
Why is it important to have an online presence?
An online presence gives our readers the following advantages:
a. A ready source of information for any time reference from anywhere around the world
b. It is an effective medium to get better mind-share with our readers
c. It helps us use the online space to do more projects that is not limited by print space. In short gives more flexibility for brand extensions and editorial projects
d. The newsletter and subscriber services are very effective as a medium to influence readers to cross leverage of the print, events and online mediums.
e. The newsletters and other subscriber services give an advantage and an additional source of revenue.
CRN Online:
A) Current CRN Website:
The magazine content is uploaded on the website on the 1st and 15th of every month respectively for the respective issues.
B) Content related Services to be added:
This is one new service that would require a dedicated one-person team to source, file, upload and send newsletters on a daily basis. The sources of information for this would be:
1. Breaking News: The news in short or details, which will be of prime importance to partners but can only read it in our regular issues in detail but should get a brief idea before it comes out in print. On an average we get around 5 such articles in a fortnight.
2. Press Release and contributed articles: We get about 30 press releases every fortnight. It will be up to the online editor to decide and post at least 10 to 15 related articles every fortnight.
3. Channels Academy: VAR business, CRN Online and our internally contributes articles are a great source to have this content online.
4. Research: Our CIA and other regular research and survey that we conduct have a wealth of information that can be mined and put online. This information could have an option to be printed in our regular issue.
C) Community Services
1. Directory Services: We put our audited list of resellers online and give the process in which this is done. It not only encourages other resellers to avail this service free of cost, but also creates a buffer for our future awards projects and enrolls these guys into CRN.
2. e-Profile: Gives an opportunity to resellers to have a small web-page online.
3. Discussion Forums: This needs to be planned but essentially invites a selected few people to come online and discuss issues related to channels with a few industry leaders.
D) Subscriber services:
1. Newsletter: We currently have a database of around 6000 this needs to be extended to about 10000 or so to make it a very effective tool.
2. Subscription Services: these are a host of services extended to our regular readers and includes:
a. Renewals and address changes
b. Back issues
c. Email services
d. Reprints
e. Cancellations
f. Conferences and Seminars
g. Advertising services
The service was a huge success....
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