Tuesday, February 24, 2009

CRN Channel summit


In an arena as dynamic and fast-paced as high technology, it is sometimes necessary to re-evaluate where you stand and make some changes. The Year 2001 started on a low note where the IT industry at large faced a slowdown on revenue expectations. Indirect channels too had to face an equal brunt as a direct result of the vendor company cutbacks.

On the positive side, we had seen a few shakeouts with weaker players, consolidation of common interests with Vendors and a better planning of resources within companies. The changing scenario of the Indian IT industry is driving the Channels community to focus on being a solution provider from a traditional trader. Channel Partners are now looking at opportunities on jointly adopting strategies and processes to de-risk their businesses and offer a broader range of products and services to emerge as a formidable solution provider.

The age of the “SOLUTION PROVIDER” had dawned…

This was the time when a select a group of Solution Providers (from all over India), who we had recognized as potential players in tomorrow’s vibrant market, assembled to understand and discuss strategies, technologies that influenced their business decisions in the year 2002.

That's exactly what CRN did at Channel Summit 2002, tweaking it here and there to better serve and respond to a mercurial market. The CRN Channel Summit was the only platform of its kind where the most prominent of the thinking Reseller will meet and discuss along with the who’s who in the channel industry the strategies and trends for the future.

The CRN Channel Summit resonated with strong belief that a company’s survival largely depended upon how effectively it differentiates itself and how successful it is in creating meaningful strategic alliances to provide a value-for-money proposition to it’s clients.

The CRN Channel Summit was the only platform to decide the future of the channel industry in India. It put forth the latest trends happening in the Channels industry and a decisive step for a channel partner to make business decisions for the future.

The theme of this summit was “Age of the Solution Provider”. Essentially this was a three-part session, which informed the thinking reseller on the global trends, the trends in India and the technology trends that need to be adopted.


The Structure of the Event:

The success of the Event was essentially supported by three main activities:

1) Sessions on the concept of “Solution Provider”
2) The Solution Providers Pavilion
3) Package of print material to reinforce the concepts discussed and a long-term brand recall of the sponsor

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